“Once social change begins, it cannot be reversed. You cannot uneducate the person who has learned to read. You cannot humiliate the person who feels pride. You cannot oppress the people who are not afraid anymore. We have seen the future, and the future is ours.” – Cesar Chavez
There are countless other examples of both well-known talent and regional stars bouncing from blog to blog and from alternative press to alternative press site. Doubtless some of them will continue to bubble up to the msm.
As I heard coined somewhere a few years back if you lean into it a little you can feel the homomentum.